As editor of Ravinia’s program books, I often find myself looking through past issues for historical references about the festival—for instance, a 1921 program announcing “Spectacular 7-reel Motion Picture Features, in conjunction with musical program by members of the Chicago Symphony Orchestra.” But perhaps the best—and most amusing—reflection of the times can be found in the old advertisements. A 1927 program featured “a new ‘pick-up’ drink from Switzerland” called Ovaltine; and legendary soprano Elisabeth Rethberg plugging cigarettes (!), saying, “I think all singers recognize that Lucky Strikes are not only kind to the throat but afford the greatest enjoyment—that is why I prefer them.” Those ads are priceless, and I wonder if anyone would be interested in seeing some of them reproduced in our current program magazine.
John Schauer
Associate Director of Communications, Publications
If you are interested in seeing old ads reproduced in the program books, please e-mail webmaster@ravinia.org.
Friday, July 06, 2007
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